STEP-BY-STEP GUIDE

Start with what You want to achieve.

You do not need influencer-marketing terminology. Tell Tube7X the product, the audience and the outcome. Then use current creator data to choose the right channels.

STEP 1

Describe the campaign in Your own words

Write or say what You would tell a colleague. A useful starting note usually contains five things:

What You are promotingWho should careWhat You want viewers to doAny required message or featureWhat should be avoided
Example

“We are launching a small-business productivity app. We want creators whose viewers actually use software and care about practical workflows. The campaign should feel like a useful demonstration, not a generic ad.”

STEP 2

Review the AI brief — do not send it blindly

Tube7X converts rough notes into a clean proposal. The brief remains editable. Check the goal, audience, deliverable, talking points, CTA and anything the creator must not claim.

Good rule: if You would not send the brief to a business partner exactly as written, edit it first.
STEP 3

Choose creators using current reach, not fame alone

PRIMARY SIGNAL

6M Avg Views

The average views per recent video across the latest six-month period. This tells You how much current viewing activity the channel is actually generating. “6-month” means time period — not six million.

SECONDARY CONTEXT

Subscribers

Useful for understanding channel history and scale. But a channel with 2 million subscribers and 50K recent views may be commercially weaker today than a smaller channel averaging 300K views.

COMMERCIAL FIT

Creator Tier

A separate advertising score for commercial level, current reach and sponsor readiness. It is not the editorial Tube7X quality score.

EDITORIAL QUALITY

Tube7X Score

Our editorial assessment of the channel itself. A strong editorial score can be useful, but it does not replace current-reach data for an advertising decision.

Example: If You want only very current channels, start with a strong 6M Avg Views threshold. If You also care about production quality, add an editorial-score filter afterward.
STEP 4

Set a total budget, then compare it with creator price bands

Enter any campaign budget. Tube7X shows a suggested U.S. market range for each creator, alongside the creator's own asking price. The estimate is guidance only; creators remain free to set any actual price. This makes it easier to see whether the budget fits one large creator, several mid-sized creators, or a mixed shortlist.

EXAMPLE BUDGET$4,000
could become
1 top placementor3–5 smaller placements
STEP 5

Send only after You understand the shortlist

Review who the creator is, what they usually publish, current reach, suggested market range, creator asking price and why Tube7X considers them a fit. Offers go only to creators who have opted into advertiser opportunities.

What to prioritize for different campaign types

These are starting points, not rigid rules.

SOFTWARE / APP

Look for practical demonstrators

Prioritize creators who explain workflows, compare tools, show screens or teach a process. Audience intent matters more than a broad “Technology” label.

HARDWARE

Look for testing behavior

Creators who review, benchmark, compare, install or use equipment can be more valuable than general tech-news channels.

PERSONAL BRAND

Look for audience trust

Favor creators with conversational or educational formats where a recommendation can feel natural rather than inserted into breaking-news content.

EDUCATION / COURSE

Look for intent to learn

Channels with tutorials, explainers and skill-building audiences may fit better than entertainment channels with a larger raw reach number.

OPTIONAL PAID SERVICE

Tube7X Match Assist

If You do not want to manually evaluate dozens of channels, Tube7X can prepare a tighter shortlist around Your exact campaign rather than only broad filters.

Audience intentContent formatHow products are presentedTopic depthRecent reachCreator TierEditorial qualityBudget fit

Match Assist pricing is shown before purchase whenever the service is available. No paid matching work begins without the advertiser approving the price.

Start with a campaign brief